Instagram is a great place for sharing photos with friends, family and to the world. Today, Instagram is also used to business and marketing proposes because of its huge following. It is quite popular among young people. Therefore, Instagram is a place you need to be if you really want to grow your business among young people.
Like any other social platform, you need to understand the audience and analyze how to market your products and services effectively. You cannot just post whatever you like, just for the sake of posting it. Being professional is the key to success in Instagram or any other social platforms.
Ways to Increase your Instagram Followers
I have used Instagram for years and have known how it works. Earlier, I also used to read other blogs to find out what is best for me. Today, I will talk about everything that has worked for me so far and what could work for you.
Knowing who your audience is?
You need to figure out whom are you targeting. Then check the age group of your audience and which gender are you targeting the most? You should also analyze the kind of products they are interested in and from where do they come from? These are mainly the first few questions that you need to ask yourself. Once you are sorted with it, you will figure out what kind of content to create, frequency and the language you need to post in your account.
Earlier hashtags used to be seen on phones which were not used too much except for using some services. Today, the same hashtag (#) has a huge impact on social media marketing specially on the websites like Instagram, Twitter and Pinterest. This can be a little annoying for many people, but it is the key to get attracted to more people. There can be a bad hashtag and a good hashtags as well. Bad hashtags are like “#Instalike” . It is definitely giving you a boost on your post with numbers of likes but those likes are definitely not coming up from the people you are targeting. They expect you to like their post back, if you do not do so you lose their like and following. Good hashtags means identifying your audience and targeting them with a good professional hashtags related to your business. A good hashtag can be your company name, location, a tagline, your product name or anything related with your business. Sometimes throwback hashtags and the day you are posting can also be a good hashtags like, #tbt #fridayfever and so on.
Being Regular in posting good and quality content:
Like in blog, content writing matters the most, in Instagram photo quality or visuals are very powerful in getting a quality following. Many brands on Instagram are searching for a good posts to collaborate, if you want to become a influencer. As a business owner you need to have a similar filter styles to differentiate yourself from other brands. The visuals should be something that makes your users want to buy everything on your store. Also, a good caption can be a good option to catch the eye of your audience.
Collabration and more collabration :
There is an audience for everything. And most probably, you are not the only one doing whatever you are doing. Everyone is trying from small levels whatever they can. All brands small or big are trying their hands on grabbing their audience attention. Like in blogging guest post, you need to collab with others and in return promote them as well on your page. This is a great way to exchange similar mindset audience and grabbing attention and followers.
Giving free good for promotion:
Giving away free goods does not mean just give it away to anyone random, who will not bring value to your product. If you are a business and in a startup phase, then the best option for you would be search for the mid level influencers who are not at top right now but has the potential to rise. Give them the products and in return they will give you a good content, of course a little payment might also include. This is going to be fruitful for both influencer and business in long run.
Do not ever copy anyone, Be unique:
You need to go with the trend, but that does not always mean copy everyone and do everything others are doing. You need to have your own unique content. There is no harm in getting inspired but doing your own thing will what make you set apart from other. Do not become predictable either, this will bore people and you will end up losing followers. Memes are on trend, they make people engaged but that is also for a short while. You need to create a mix of something that gets engaged for short run and some evergreen posts as well.
Contest and Give Away:
Everyone loves giveaway and contest. This is one of the best way to increase the engagement. Create a simple contest, where they do not have to do a lot of things, and participate easily. Ask them to do something that makes them feel they can do it and also check how viral it will go. This is a great chance to increase followers as well as get promotion for almost nothing.
Hire a Social Media Manager/Instagram Specialist/Team:
Create a team of graphic designers to editors and someone who has a good knowledge on the medium. They will know exactly what to post, when to post and how to do it. Let’s suppose, you are a small business, and targeting your local audience, and some festival is coming up, your team should know about the trends, hashtags and posts that are effective for the brand. That will also engage your followers and bring a lot of traffics. Having a good team is never a bad idea.
Instagram also has its own feature for analyzing your audiences. You can see where your audience is coming from, which time of the day, gender and so on. This will get you a short review of how well you are performing so, you can take your next stop.
These were some of the best ways to create an audience for yourself. Above all these, patience, consistency and hardwork is and will always be the key to your success. Obviously there is also paid marketing. But this post is for people who cannot afford a lot and want to earn their audience base for free.
Never use sites that exchange followers. It is unhealthy for your business and also your followers. It makes you look like a scammer.
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